The campaign is aimed at all creative professionals, from individuals to large businesses. In fact, in July this year, Shutterstock created a subsidiary Shutterstock.AI and announced the acquisition of three AI platforms. The company also acquired Amper Music, an AI music platform, in November last year. It also acquired TurboSquid, a 3D content marketplace, in January this year, as per reports. For example, it acquired PicMonkey, an online graphic design and image platform, earlier this month. Shutterstock recently expanded its offerings to creators and even advertising professionals through its acquisitions and partnerships. “We leveraged visuals from every area of the Shutterstock business for this campaign, and it was a compelling reminder of just how versatile and far reaching our offering is for our customers globally,” explained Aiden Darné, head of global production, Shutterstock Studios.Īlso read: Shutterstock Announces API Integration With Digital Asset Management Platform OpenText Shutterstock Strengthens Its Offerings Our new commercial demonstrates the limitless creative possibilities you can achieve with 100% Shutterstock.” Talking about the campaign, Rion Swartz, VP of brand marketing at Shutterstock, said, “There is no better way to tell your clients what you can do, than by showing them. The advertisement asks creatives the question, “What can you create with 100% Shutterstock?” The following is the new advertisement launched by Shutterstock.Īn interesting fact of the commercial is that it is created using only Shutterstock’s content. The brand partnered with Horizon Media to plan and execute the campaign.
The commercial is co-produced by Shutterstock Studios and Ridley Scott Creative Group’s RSA Films.
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issued a public call for suggestions, but many experts say the process has been too slow, with the disease having reached 92 countries.Shutterstock, the creative content platform, has announced the launch of 100% Shutterstock, which is the company’s new campaign and TV commercial. In June, the director general said the organization would work with experts to find a new name. Stigmatization could have other repercussions: Governments worried about the impacts on tourism or foreign investment could conceal outbreaks, and African exchange students living abroad could be shunned. Many experts say that the word evokes racist stereotypes - Western literature is replete with ugly comparisons of Black people to primates - and tropes about Africa as a pestilence-filled continent, and that it abets stigmatization that can prevent people from seeking medical care. (In fact, rodents are the most likely animal reservoir for the virus, but in 1958, when Danish scientists first identified the virus in a colony of lab monkeys, they decided to name it for their captive primates.)īut monkeypox is more than just a misnomer. Inapt names for diseases can have real-world implications.Ĭase in point: Recently in Brazil, the unfounded fear that monkeys transmit the monkeypox virus has spurred an outbreak of violence against marmosets and capuchin monkeys, leading to the stoning and poisoning deaths of at least seven animals.
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